I spotted this post from Gellan Watt and felt like I wanted to take a view on it.
Gellan’s viewpoint is that running an agency is about doing work that delivers an output or outcome, whereas running a business is deal making.
In some ways I agree, particularly with the idea that we certainly don’t talk enough about commerciality, but I think this message might be over simplified. Running a business is also about leadership, directional vision and having an impact.
What are your thoughts?
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Andy.