Running a business vs running an agency

I spotted this post from Gellan Watt and felt like I wanted to take a view on it.

Gellan’s viewpoint is that running an agency is about doing work that delivers an output or outcome, whereas running a business is deal making.

In some ways I agree, particularly with the idea that we certainly don’t talk enough about commerciality, but I think this message might be over simplified. Running a business is also about leadership, directional vision and having an impact.

What are your thoughts?

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If you have something on your mind, a challenge you’re wrestling with or just want an alternative point of view, I’d be very happy to lend an ear and maybe help you start to unpick the issues.