5 Reasons Your Employees Don’t Understand Your Company’s Vision

But what do we really want people to think of us? What do we actually do? Who are we trying to speak to? What’s our purpose… our aim? Hours spent humming and ha’ing over your mission statement and your elevator pitch, – meeting rooms stuffed full of your content teams, teeming with whiteboards… flip charts… […]

How to answer the question, not simply accept the answer

Ever received an unexpected piece of news from a client and thought ‘what the hell?’. This article is a reminder that often, when a client brings you a piece of information, they are often in fact bringing you an answer to a question rather than a question itself. And unless you get to the root, […]

The great attrition. People are leaving their jobs, how are you dealing with it?

This brilliant article from McKinsey follows on from our recent article on re-recruiting your staff. It highlights the ongoing (and worrying) trend that a record number of employees are quitting or thinking about doing so.  More than 19 million US workers—and counting—have quit their jobs since April 2021, a record pace disrupting businesses everywhere.  The full article is […]

Scope Creep – don’t let the margin disappear in the run up to Christmas

Scope creep. See also, kitchen-sink syndrome, requirement creep, feature creep and focus creep. Scope creep refers to the uncontrolled changes in a project scope. In short? It’s where the margin disappears. Scope creep is problematic all year round for agencies, but as we head into the seasonal Christmas project frenzy, the implications for scope creep […]

The 100-day challenge

September 16th marks 100 days until Christmas. But this isn’t one of those ‘oh bloody hell where did the year go’ articles – rather a reframe to say, “that’s three months during which we can really make a change!’ I’d like to challenge you and your team (as I have already challenged my own clients) […]

Mind the (L&D) Gap. What’s the secret for successfully upskilling your team?

Learning and development. If there was ever a name for something that is earmarked as ‘important, not urgent’, then this surely must be it? That’s not to say most business leaders and founders don’t see it as valuable, because they almost certainly do. I would say 100% of agencies I’ve worked for and with have […]

Everything you need to know about over-servicing clients

Take solace (if you can) that over-servicing is something pretty much every agency does. A dirty little secret if you will. Except, it’s not really a secret, more something that has become so commonplace that it often barely registers as a problem. But a problem it is. Recently, I was delighted to welcome a number […]