![](https://etc.co.uk/wp-content/uploads/2022/10/Screenshot-2022-10-12-at-11.27.37.png)
“The Scream” – against food waste ? by Boroume
This campaign draws attention to world hunger and also the fact that food waste adds additional climate crisis issues to the planet.?
I saw this campaign on LinkedIn and found it fascinating. Not just because it’s a really clever awareness raising campaign (bravo), but because by sharing the heat mapping results and further insight in the comments section I was able to discover more about the effectiveness of the different variations of ‘the scream’ – and why one ranks more highly than the other.
I love it when people share this sort of stuff, and hopefully you do too:
![](https://etc.co.uk/wp-content/uploads/2022/10/Screenshot-2022-10-06-at-11.17.19-1024x780.png)
![](https://etc.co.uk/wp-content/uploads/2022/10/Screenshot-2022-10-06-at-11.17.32.png)
I also learnt something new from one of the comments – a bonus:
![](https://etc.co.uk/wp-content/uploads/2022/10/Screenshot-2022-10-06-at-11.17.44.png)
Hopefully you found this an interesting use of a couple of minutes, as I did.
Andy.