Images and Insight: the scream against food waste

“The Scream” – against food waste 😱 by Boroume

This campaign draws attention to world hunger and also the fact that food waste adds additional climate crisis issues to the planet.🌍

I saw this campaign on LinkedIn and found it fascinating. Not just because it’s a really clever awareness raising campaign (bravo), but because by sharing the heat mapping results and further insight in the comments section I was able to discover more about the effectiveness of the different variations of ‘the scream’ – and why one ranks more highly than the other.

I love it when people share this sort of stuff, and hopefully you do too:

I also learnt something new from one of the comments – a bonus:

Hopefully you found this an interesting use of a couple of minutes, as I did.

Andy.

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