Over-servicing is a long-standing challenge for agencies, but Artificial Intelligence (AI) offers modern solutions to tackle this pervasive issue. By
The agency world is shifting fast. With 70% of B2B marketers reassessing their agency partnerships, we’re at a crucial turning
I loved the post below from Greg McKeown on how friction makes the essential, effortless. You can see the
Writing is easy. Great writing is almost impossible. As Seth Godin said: “If your work isn’t more useful or insightful
It’s no secret that I love most of what David Hieatt and the team at
A cool video outlining Spotify’s approach to engineering culture. You can see the
Caroline Hunt runs
When the C-suite has a new management priority, a new job title often follows. This
I frequently talk to my clients about naming their products and services, and about creating ‘simple stories’ that are easy
A great The aim, she says, is to turn pupils into active participants in their education rather than passive recipients