Zebras. Redefining the Success of Startups

‘The message for legacy companies is clear: You must self-disrupt or gobble up your disruptors, or else face obsolescence at the hands of nimble start ups with access to more capital than ever before.” – Entrepreneur The subsequent message to

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Face it, your business is not that unique

It’s a fact that most agencies spend a disproportionate amount of time trying to find a truly ‘U’ USP and the reality is that you aren’t unique. If you can accept that, you may be starting the journey towards enlightenment

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