People don’t argue with rules. Decisions are hard and there’s a reason people do things to limit the decisions they make each day. They wear the same clothes, have the same thing for breakfast, drink the same type of coffee, and so on. After a long day of work, making dinner, and taking care of
I recently had an extended conversation with a client about a pricing issue she was wrestling with for two prospects. The background My client quoted for two jobs and both prospects came back and asked her to give a breakdown of the costs she had outlined for the projects. They wanted to know how much
This excellent list of 2021’s best productivity apps from FastCompany is a perfect way to start organising your digital life.I’ve already started utilising some of them, including listening to web articles and starting to try and change some of my own articles here on the PlayBook into read aloud options. Great apps like the ones
The story of the Manchester Shoe Company, told by Benjamin Zander in his book The Art of Possibility, neatly encapsulates the power of reframing and the significance of a positive mind-set. In the early 1900s, inspired by a desire to enter a faraway market, two traveling salesmen were sent as a beachhead into the region.
I’ve spoken before about the potential for referrals to be a golden ticket for agencies. That said, there are still feelings of awkwardness and appearing either desperate or pushy when it comes to asking for, or discussing, the potential for referrals. This article from The Future Factory was worth sharing because it makes some great