Gens X, Y & Z – an ABC

Generations X, Y & Z

You didn’t know we had a Generation Z now? Keep up at the back. We’re on our way back around the alphabet – that’s how far we’ve come in our desire to categorise broad cohorts of the population.

So what? Who cares? Well, seemingly almost everyone I talk to: agency leaders bemoaning the entitled attitudes of Millennials (aka Generation Y)*; planners trying to create audiences; my kids putting the world’s woes firmly at the feet of the Baby Boomers** or Gen X just wondering round in a state of confusion.

Considering how much is written and spoken (and vlogged) about these cohorts, very few people have a firm handle on exactly what – or who – each of these generations covers. So I’ve taken it upon myself to create a handy guide for you. Characteristics are my own definitions.

I hope it proves useful.

* They aren’t all entitled. A large proportion of them are hugely motivated people.

** Correctly.

Share:

Share on facebook
Share on twitter
Share on linkedin
Share on email

Search the whole etc Playbook...

We have 100's of articles to help you with leadership, growth, talent and running a better business.


Agency Founders Surgery - free 1 to 1.

If you have something on your mind, a challenge you’re wrestling with or just want an alternative point of view, I’d be very happy to lend an ear and maybe help you start to unpick the issues.