I recently left a little review for The Suffolk Latch Company, a business that makes cast iron door furniture (because great products and service really do deserve feedback). They replied a couple of days later to thank me and to ask – ever so politely – if I’d mind spreading the love a little further. More than that, they supplied the links to the review sites and they even included my original review copy to make it easier to copy and paste.
I wanted to share what is a fantastic bit of work by their marketing team because although it seems simple enough, this little automation must have taken some thought to set up, and it’s a great way to remove friction from the review-leaving process.
I’ve had a rummage in Yotpo, which was the link at the bottom of their email and it was fascinating.
Thoroughly on brand and lessons to learn from this for all of us.