February 2021 - etc.co.uk

Turns out we didn’t like ASOS buying Topshop After All

When Topshop was acquired by ASOS, word from the fashion ecomms PR team was that this was GREAT news. But according to insight agency Freemavens, all was not as rosy as we were being led to believe. On a post shared on LinkedIn, Freemavens shared the social conversations on Twitter prior to, during and after

February 17, 2021 by Andy Brown in Case Studies, etc musings, M&A, Organisations, Society

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Kill Your Meetings.

A recent post from Robin Skidmore of Journey Further on LinkedIn got me to thinking about meetings. His post, which talked about how meetings kill productivity and meetings on Zoom kill morale was an interesting thought. True? Not true? His follow up point on how his own team had chosen to tackle this possible truth

February 16, 2021 by Andy Brown in Best Practice, Culture, etc musings, Knowledge, Management, Organisations, Tools & Techniques

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Watch: How to have Successful Client Conversations

I’ve always been an advocate for speaking to your clients, and at the end of 2020, I took my own advice and conducted some of my own interviews with my handful of etc clients. The responses were insightful, humbling and gave me real clarity about understanding where my value lies and the potential scope of

February 15, 2021 by Andy Brown in Best Practice, Case Studies, etc musings, Knowledge, Management, Tools & Techniques

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Wintering – rewriting the narrative on dark, cold months

You may remember my recent video referencing a client of mine and how their creativity was sparked to write children’s stories when they were relaxed and well rested. After advocating in the last Rambling On and previous articles about the importance of remembering to revive and restore continuously – not just during ‘holiday’ time –

February 2, 2021 by Andy Brown in etc musings, Philosophy, Wisdom

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Introduction to Me – A ‘Nice-to-Know’ Onboarding Technique

There are plenty of stats out there to support the woefully obvious observation that onboarding is incredibly important for teaching and keeping the best people, but much of the process often relies on how much information a new employee can retain in the shortest period of time before they’re left to ‘get on with it’.

February 2, 2021 by Andy Brown in Best Practice, Leadership, Management, Organisations, Remote Working